A/B Testing & CRO
A/B testing, digital journey optimization and conversion analysis across Latin American markets, turning hypotheses and data into better experiences and business outcomes.
Deborah Biancardi.
Digital Product · Growth · Performance
Product Management · Product Ownership · CRO · Digital Analytics · A/B Testing
PRODUCT THINKING ✳ GROWTH MINDSET ✳ DATA-DRIVEN DECISIONS
Senior Digital Product and Performance professional with 6+ years of experience leading digital transformation, product optimization, experimentation (A/B testing) and growth initiatives across Latin America.
✳Selected
case studies.
Projects and initiatives combining strategy, product, data, experimentation and technology to create meaningful business impact.
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+ UYU 1M in sell-out at Itaú Uruguay
Media campaigns and digital initiatives at Itaú Uruguay that contributed to more than UYU 1 million in sell-out in 2025.
Digital Product & Experience — BASF Agro
Contributed to the development and evolution of the BASF Agro digital ecosystem, including regional websites and the app. Worked across UX, information architecture, content structure and production, alongside the management of 10 websites and conversion analysis. Initiatives associated with US$8.5 million in sell-out in 2019.
AI-powered dashboards & DataViz
Using AI tools to support dashboard creation, automate analysis and improve data visualization to inform decision-making.
About me.
I am a Digital Product, Growth and Performance professional with 6+ years of experience connecting business strategy, technology, marketing and data. Throughout my career at global companies, I have led and contributed to digital transformation, product optimization, experimentation and performance initiatives across Latin American markets. My work combines strategic thinking and analytical capabilities, spanning discovery, prioritization, user experience, governance and execution. I am especially interested in turning data and technology into better decisions, more effective experiences and measurable business outcomes.
Atuação internacional.
Experiência em projetos, mercados e iniciativas com alcance internacional.
Mercados da América Latina destacados no mapa
Mercados LATAM
Argentina
Chile
Colômbia
México
Paraguai
Peru
UruguaiOutros mercados
EUA · Califórnia
AlemanhaExperience.
Edwards Lifesciences
Senior Analyst, Digital Marketing (LatAm)
2026 — presentItaú Unibanco (LatAm)
Product Owner /
Digital Performance Sr. Analyst
BASF Agro (LatAm)
Digital Marketing & Content Management
2019 — 2021Skills &
Expertise.
Product ManagementGrowth & PerformanceCRODigital AnalyticsProduct OwnershipA/B TestingProcess & GovernanceUX & Customer JourneyData-Driven DecisionsStakeholder ManagementAI & Data Visualization
Let’s talk?
Always open to new connections, projects and challenges across product, growth and performance.
✉ hello@deborahbiancardi.com